Wattpad IRL was a transformative three-day company offsite in Toronto, focusing on creativity, innovation, and goal setting!

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As the graphic designer, I developed the creative concept and branding, capturing Wattpad's essence of storytelling and community. My designs included immersive signage, print and digital collateral, and branded merchandise that fostered a sense of pride and camaraderie among employees long after the event. I ensured brand consistency across all materials while adding unique, event-specific elements for a cohesive experience.