YONDER

Wattpad

YONDER is a new platform for serialized fiction, delivering big thrills, fantastical adventures, and swoon-worthy romances.

For the launch of Wattpad’s original stories on YONDER, I developed creative assets tailored to the Wattpad audience. Collaborating with the Creative Director, animator, and key stakeholders, I crafted visuals that evoke a sense of escape while showcasing the platform’s unique benefits. Every design element—from typography to colour palette—was carefully chosen to align with YONDER’s brand identity, creating a seamless and immersive experience across all platforms.

My role as lead designer

I led the creative process from concept to final production, managing multiple project timelines while presenting ideas and refining designs. I developed assets for a variety of platforms, including social media, digital ads, and in-app promotions, ensuring a cohesive brand experience across all touchpoints. Working within tight deadlines, I delivered high-quality visuals that exceeded CTR projections.

My favourite part of this project was capturing the feeling of escape through design. As a longtime fan of fantasy and romance novels, I loved bringing that sense of adventure and wonder to life through thoughtful imagery, colour, and composition.

To enhance the launch experience, I designed a PR package that immersed early YONDER users in a sense of escape. This relaxation kit was thoughtfully crafted to create the perfect cozy space for all-night reading. The package featured custom-designed packaging, printed materials, and branded elements that reinforced YONDER’s theme of adventure and discovery, creating a tangible extension of the platform’s storytelling experience.