Werewolf Week is one of the biggest brand activations on the Wattpad platform, celebrating the genre’s often-overlooked presence in mainstream bookstores.

 

I led the creative direction, presenting two concepts that enabled the first-ever A/B testing of Werewolf Week in 2022. I developed designs that captured the essence of the genre while staying true to Wattpad’s branding. Working in Adobe Photoshop, I created printed merchandise, on-platform materials, and social media content. Collaborating with stakeholders, I ensured a seamless execution across all platforms, using A/B testing to refine future designs and improve campaign performance.